For solidarity, més que en club

It is true that Barcelona is one of the richest clubs in the world.

Chelsea chose to display it’s financial muscle by purchasing numerous top flight players in quick succession.

This is how Barcelona chose to display it’s financial prowess: For the next five years, F.C. Barcelona will donate about one and half million euros annually to aid UNICEF in it’s humanitarian aid programmes. Thus Barça players wear the UNICEF logo on their gear.

View the promotional films for this landmark agreement.

Version 1

Version 2

Please follow the ‘Source of report’ link to read the complete details of this project.

This also serves as fantastic publicity for the Catalans. This gesture portray the club as a philanthropist club, earning much respect and acknowledgement from the world. There appears to be no precedent to charity acts by a football club of this magnitude. More people will support Barça, more money will be spent on Barça, more sponsorship deals will come a-knocking, thus enabling Barça to grow and share what the club gain exponentially.

Source of report: F.C. Barcelona